Ethical sourcing isnt just a buzzword at Roastair — its the foundation of everything we do. Heres how we ensure every bean in your cup has been sourced responsibly.
Direct Relationships
We buy directly from farmers, not through commodity markets or brokers. This means we know exactly where our coffee comes from and who grew it.
Fair Pricing
We pay 40-60% above Fairtrade minimum prices. This isnt charity — its recognition that quality coffee requires investment in farming practices, equipment, and labour.
Transparency
We publish the price we pay for each lot on our website. We believe transparency builds trust with both our farmers and our customers.
Long-Term Commitments
We sign multi-year purchase agreements with our partner farms. This gives farmers the financial security to invest in quality improvements and sustainable practices.
Annual Visits
Maria visits every origin at least once a year. These trips arent just about cupping — theyre about maintaining genuine relationships and understanding the challenges our partners face.